In the 21st Century, Literacy means Media Literacy. Measure the Acquisition of Media Literacy Skills. For Details E-Mail: info@spearheadconsulting.xyz

Meaning of Media Literacy in the 21st Century



Our children live in a world of powerful 24/7 media. There has been a drastic increase in the number of time children and youth are spending with media over the last decade. Children ages 8 to 18 now spend an average of 7 hours and 38 minutes per day with entertainment media outside of school, according to recent research.

Used well, the media can entertain and inform our children in positive ways. However, since most children aren’t taught to use media thoughtfully, many media messages contribute to public health issues such as obesity, bullying and aggression, low self-esteem, depression, negative body image, risky sexual behavior, and substance abuse, among other problems.

Media Literacy education – which teaches students to apply critical thinking to media messages and to use media to create their own messages – is a key 21st-century skill. Media Literacy is critical to the health and well-being of America’s children, as well as to their future participation in the civic and economic life of our democracy.


What can Media Literacy do for us?


1. Learn to think critically. As kids evaluate media, they decide whether the messages make sense, why certain information was included, what wasn't included, and what the key ideas are. They learn to use examples to support their opinions.

2. Become a smart consumer of products and information. Media literacy helps kids learn how to determine whether something is credible. It also helps them determine the "persuasive intent" of advertising and resist the techniques marketers use to sell products.

3. Recognize point of view. Every creator has a perspective. Identifying an author's point of view helps kids appreciate different perspectives. It also helps put information in the context of what they already know -- or think they know.

4. Create media responsibly. Recognizing your own point of view, saying what you want to say how you want to say it, and understanding that your messages have an impact is key to effective communication.

5. Identify the role of media in our culture. From celebrity gossip to magazine covers to memes, media is telling us something, shaping our understanding of the world, and even compelling us to act or think in certain ways.


For Details E-Mail: info@spearheadconsulting.xyz
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